Summer Lovin'

Summer is quickly approaching, but we won't be at the beach the whole time. We've got some great events planned.

Check the Event Calendar for upcoming events or sign up for a our email mailing list. 

Membership discounts are great for our educational events and webinars and happy hours are open to all Interactive Marketers.

Upcoming Events:

Lunch and learn with three upcoming IAB webinars for Austin IMA Members

August 4 - IAB Reveals the Latest DoubleClick Benchmarks Report hosted by DoubleClick

For the second year in a row, DoubleClick has published the DoubleClick Benchmarks Report, a free report of industry benchmarks that helps marketers, agencies, and publishers evaluate the performance of online display advertising campaigns in the U.S., relative to industry norms. The IAB is excited to share this research with its members in a co-hosted webinar format, where participants can discover highlights from DoubleClick's display ad benchmarks for 2009, as well as insights and trends from the past year.

August 5 - Interactive Advertising and the Optimal Marketing Mix hosted by Marketshare Partners and the IAB
 
Today's marketing executives have to contend with a complex world featuring distracted audiences, disruptive technology, more media vehicles and increasingly complicated metrics. In a fragmented media landscape, it's not enough to base media planning on instincts or experience alone. A scientific and holistic approach to media mix modeling is vital to ensuring that scarce marketing dollars aren't wasted.

August 11 - Best Practices for High Impact Online Advertising hosted by comScore and Kontera
 
Marketers seeking to "engage" their target consumer with highly relevant and impactful ads are facing an increasingly challenging situation in today's fragmented online media landscape. Gaining consumer attention and delivering against brand objectives requires cutting through the clutter without appearing too noisy to the consumer. Join comScore and Kontera to learn how effective user-initiated advertising can advance consumers through each stage of the purchase funnel.

There is no charge to attend any of these webinars, but you must register in advance.

All webinars occur Noon - 1:00PM ET.